YES…..It’s great! ScanBizCards (an app) has immediately simplified my basic and necessary contact capture, followup and connecting needs with potential clients and referral partners!  It’s simple, inexpensive and does 6 major things I deem as important connecting skills.  You should use it too!

That’s called “Third Party Selling”

It’s when one person, who gets NO PERSONAL benefit, promotes a product or service to people who need it!   They can rave about benefits and features uninhibited with complete honesty!  A third party can say things about a product the owner can never get away with…because it’s not boasting; it’s testimonial!

It’s also called…..a referral IF it’s given to someone who is in the market for a tool like ScanBizCards.

“Word of mouth referral networking is the concerted effort to build, maintain and foster win-win personal and professional relationships that actively look for opportunity to referral business that are current or soon to be current using third party selling”

What’s more valuable for choosing a restaurant, dentist, gym, or new smartphone—an online review or a suggestion a close friend makes to you? Word-of-mouth referrals stem naturally from an unparalleled customer experience that fosters clients’ identification with your brand. Shawn P. O’Connor of Bloomberg Business Week.

OK… here is what I want you to take away:

1. There is a product or service you believe in.
2. You know someone who offers that product.
3. You are in a committed referral relationship that looks for the opportunity to refer those services or products .
4. Remember it’s all about being in the moment; realizing your standing in the middle of a referral!
5. You understand the term; in the market for it!

We refer goods and services  because we believe in their value.  Taking it to the next step, we referral business and services because it activates the Law of Reciprocity; You reap what you sow.  If you want professionals to refer you, you want to be in a committed referral relationship.

Oh…. ScanBizCards.com

Scott Carley